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Local businesswoman Sarah-Jane Vincent receives UK award for Digital Campaign of the Year.

Digital Picnic, a social and digital conference founded and organised by local business owner Sarah-Jane Vincent has been named as highly commended for Digital Campaign of the Year in the inaugural DigitalWomen Awards held in London on Monday, 9th March 2020. 

The conference brought together leading industry experts from across the globe for a day of inspiration and learning on topics including Facebook, Instagram, LinkedIn, Twitter, SEO and more. On the 20th of June 2019, nearly two-hundred delegates attended the event at Wells House & Gardens, Gorey, Wexford. Its festival atmosphere was its key stand out feature accompanied by a BBQ Picnic theme. 

Attendees on the day, said:

“Really enjoyed the day! Met some great people! The speakers were all brilliant and shared very practical advice and effective marketing strategies across all platforms!”

“Digital Picnic was a brilliant and informative event. Its informal party atmosphere was its key stand out feature, and that coupled with a roster of excellent informative and fun speakers made the day an invaluable experience.”

The campaign received local, national and international press coverage and trended on Twitter over four consecutive days. With a 473k global reach, 2,046 tweets and 1, 411 retweets it attracted 13% of an international audience and was featured by New Frontiers as the must-attend event of 2019. 

Companies including IE Domain Registry (IEDR), Blacknight, Zurich,  LEO Wexford, Invest Wexford, The Hatch Lab, Twitter, Dept. of Food and the Marine, Bucanier, Carlow Tourism, Carlow IT, Amber Springs Hotel and Welsh Government supported and attended on the day.

Digital Women: a community created to empower one million women through digital skills, in association with NatWest Business announces the DigitalWomen Awards, an award show in London that celebrates the incredible work that women are doing in the digital environment across multiple industries, on the 9th March following International Women’s Day as part of the ‘Each for Equal’ theme.

Lucy Hall Director of Avviso Media Ltd and Founder of DigitalWomen Said: 

“We are very excited to bring the DigitalWomen awards to the female digital and business community and beyond. These awards are the perfect opportunity to showcase and raise profiles of women doing great work. I truly believe that the best way to encourage more diversity into digital and entrepreneurship is by sharing the work and stories of relatable individuals whose success seems attainable and through the DigitalWomen Awards I believe we will achieve that.”

The Digital Women Digital Campaign of The Year recognises and celebrates those who have created and delivered a digital campaign that has achieved demonstrable results for the business. 

Commenting on her selection as highly commended, Sarah Jane said:

“I’m incredibly honored to be recognised for my hard work bringing together such a successful event in Wexford. The Digital Picnic was an entirely new conference concept that aimed to educate and empower marketers and business owners to remain relevant in the ever-changing world of social and digital. I’m thrilled to be able to represent the digital marketing industry as a female Entrepreneur and show others the possibilities of digital transformation.

Given the uncertainty facing many public events around the world due to the progression of Covid-19, it has been this year that in the interest of attendees safety we will instead hold a 2-day virtual conference on May 11-12. This positive new development is allowing attendees to participate from wherever they are in the world. It also shows the power of digital transformation and I am very excited to be one of the first conferences in Ireland to take this step forward.” 

Sarah-Jane is an online marketing consultant who teaches business owners and entrepreneurs the profitable action steps needed to build, grow and scale their business using online marketing strategies.

Find out more about the social media and digital marketing virtual event at www.digitalpicnic.ie

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