We want you to get the best experience from a digital marketing event like Southeast Digital Picnic. Here are 7 great reasons you should attend a digital media conference in Wexford in 2019.
In today’s crazy social media obsessed world, digital marketing, particularly social media plays a vital role in any business to ensure that it stands out amongst the crowd. According to Search Engine Journal, 93% of online experiences begin with a search engine (SEJ, 2016) and Salesforce found that a whopping 54% of millennials use social channels to research products before they buy. Since more and more consumers are turning to online platforms such as Google, Bing, Facebook, Pinterest, or Instagram to purchase, it makes sense to be where your potential customers are hanging out right? Easy.
Not so easy… With the huge advances in modern technology, social media and digital marketing trends are rapidly changing the way your audience consumes content and so how can you keep up with these changes?!
If you’re a start-up, small business owner or passionate about marketing, then Southeast Digital Picnic is where you’ll want to be on June, 20th! And here’s why:
2019 is THE Year of Change
Towards the end of last year, we saw some incredible changes in the marketing strategies that have been followed for decades. More and more brands are using automated messaging for customer support including AI and chatbots such as Lego, Starbucks, Pizza Hut, Amazon and Ryanair. We’ve also seen a huge change in Facebook and how the platform has shifted more towards video content, community building and stories. Instagram has also seen its fair share of changes with the introduction to shoppable tags and recently released native checkout feature. Attending a digital marketing conference enables you or your marketing team to stay up to date with the latest trends and technologies available so you don’t get left behind!
Connect with other professionals
It’s important to collaborate with other peers in your industry. I cannot stress this enough! Avoiding peers for fear of others gaining a competitive advantage can limit your own success. Some of the best collaborations come from peers in your own industry and this can give your business a real boost. There will always be those who have other intentions, but most people can help each other uncover ideas and spark inspiration that can benefit both of you. When you genuinely put yourself out there and actively try to connect with others before, during and after an event, it will open new opportunities.
Learn new skills
It’s fair to say social media is permanently in maintenance mode. No matter how experienced you are or whether you’ve just completed a digital marketing course – it’s probably old news by now. Some of the fundamentals may remain the same but it’s the industry practitioners who live, eat and breathe digital. They are the digital marketing experts who plan and implement online marketing campaigns for their business, and on behalf of their clients on a daily basis. The educational aspect of a digital conference can expose you to the latest insights that can impact the future growth of your business. It’s a great opportunity to learn the best tips, tactics and strategies from leading industry experts when you attend an event such as Southeast Digital Picnic.
Encounter new vendors and suppliers
Discovering innovative services and products helps you stay current in today’s fast-paced environment. All too often people avoid the exhibitor stands at conferences for fear of having to talk to salespeople. If the event organisers have done their job right, relevant industry suppliers are some of the best and most helpful people if you want to get to know more about the current business climate. They understand what is happening inside your industry and can give you a competitive advantage. Next time, instead of avoiding exhibitor stands, why not try investing time with the sponsors at the event and turn them into friends and associates.
Make more money
Attending a digital marketing conference is an investment. One of the major aspects of attending is the positive and almost instantaneous effect it has on your work and sales performance if you implement the correct strategies that have been suggested by professionals. With the vast networking opportunities and valuable inputs from speakers and sponsors, you will be able to come up with new strategies to grow your business and increase sales much quicker. Those who invest in expanding their knowledge either for themselves or a staff member, instantly become more invaluable to the company.
Just one idea from a digital marketing conference event can save or make a company a great deal of money.
Meeting like-minded individuals who can share your work-related trials and triumphs is something we should all have in business. They can help us define our goals and give us an insight into future possibilities. Digital Marketing Conferences are an excellent way for businesses and marketing professionals to learn new tactics, form lasting connections and get inspired by some of the best and brightest practitioners in the industry. Getting out there is a great way to expand your personal growth opportunities which can also lead to a new business or career change and help you become more well known in your specific industry. It’s also a great way to explore new countries with some of the best-known conferences taking place in the most beautiful cities around the world!
Although a digital marketing conference event like Southeast Digital Picnic is primarily an educational experience, it’s important to have fun along the way. If you’re enjoying the day and engaging with the content, you’ll actually learn more! More and more teams behind events are putting effort into creating memorable experiences – not just talks. Adding a theme to an event helps to add structure to the décorand activities and encourages the attendees to get involved. It can provide some fantastic photo and content opportunities you can share across your social media networks with interesting information for your audience.
Taking part in an official event hashtag conversation on Twitter also increases your visibility and allows you to connect with other attendees or speakers.
So, there you have it. If you haven’t booked your ticket for ‘Southeast Digital Picnic, Ireland’s Epic-est and most fun Digital Marketing Conference in the Southeast, you can now get early bird tickets for this event.
Did you know that Miss Content Creative specialises in paid advertising, including Google Ads and Facebook Advertising? We have a highly experienced team of creatives on hand to help you with all your social media and digital marketing needs in the Southeast. Contact us today to find out more about how we can help you increase sales through online advertisement.